Internet marketing is not a new tool for the business houses. They have
been using it for quite a long time to spread awareness about their
business and their products. When it was first launched in India,
internet marketing was considered as an expensive measure for
advertisement. Very few people tried their hands on it to promote their
business. With time and popularity, the cost of internet marketing in
India has lowered down significantly but the idea of it being expensive
has not. Only the large multinational businesses and not the small one
are using this service.
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